Maruti e-VX EV Production Cut: Maruti Suzuki slashes production of its upcoming e-VX electric SUV due to global rare earth supply issues. What it means for EV buyers and the future of Indian EV industry.
Maruti Suzuki Faces Major EV Setback
India’s largest car manufacturer, Maruti Suzuki, is now facing a critical slowdown in its electric vehicle (EV) plans. The company has reportedly slashed production targets for its upcoming e-VX electric SUV due to a global shortage of rare earth materials—key components needed for electric motors.
What Is Causing the Shortage?
The rare earth crisis stems from restrictions on exports by China, which currently controls over 80% of global supply. These materials, including neodymium and praseodymium, are essential for creating permanent magnets used in EVs.
Due to geopolitical tensions and supply chain disruptions, carmakers like Maruti are struggling to procure enough materials to keep production on track.
Impact on Maruti’s e-VX Launch Timeline
The e-VX, first revealed at the Auto Expo, was expected to launch by early 2025. However, sources suggest that the delay in component supply could push the production schedule by several months.
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How Will This Affect Customers?
This setback could lead to:
- Delayed deliveries for those planning to buy the e-VX
- Higher prices due to increased component costs
- Lower availability of Maruti EVs in the short term
For EV enthusiasts and early adopters, this news is a major blow.
Industry-Wide Concern
Maruti is not alone. Other Indian automakers are also raising concerns about the rare earth crunch. Industry bodies have urged the Indian government to fast-track domestic rare earth mining and reduce reliance on imports.
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What’s Next for Maruti?
Despite the temporary cut, Maruti remains committed to its EV goals. The company is working on sourcing alternatives and increasing localisation of critical components.
The e-VX remains a key pillar in its EV roadmap, and any delay is expected to be temporary—but impactful.
Final Thoughts
Maruti’s struggle with rare earth supply shows how global dynamics can directly affect India’s EV transition. With production hurdles emerging even for the biggest players, the road to electric mobility will need stronger supply chain support and policy intervention.
Stay tuned for more updates on India’s EV journey.
